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Costco
says 'No' to Christmas...literally
December
2, 2008
Dear
Mr. & Mrs. Charles,
Costco
has 520 stores nationwide. But you will not find "Christmas" in a
single store.
That's
because Costco says it will not use the term "Christmas" on its
website or in its stores. Instead, Costco is telling customers it purposely
chooses to use the generic "holiday" verbiage. You know, they
stock holiday gifts, not Christmas gifts.
Last
week, a customer wrote to Costco and asked this direct question – "Does Costco use the word
'Christmas' in your store advertising or on any signs anywhere in your
stores during the Christmas season? That's a pretty simple question, yes or
no."
Kory
Rosacrans, staff manager for Costco replied, "I guess the answer would
be No."
Rosacrans
said, "Costco does not advertise on television, on radio or in print like
other retailers. We only advertise by mailings and e-mail messages sent
directly to our members who have paid for the privilege of shopping with
us."
Costco
wants you to do your "Christmas" shopping with them, while
refusing to recognize that Christmas even exists.
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